In 1893, Kamejiro Masuda founded his sake company in Asahikawa, Hokkaido. Twelve years later, he relocated the company to his hometown of Iwase, Toyama. Masuda then established MASUIZUMI, a name signifying “A Spring Full of Happiness.”
Targeting Geishas at a nearby port, the name proved to be a stroke of genius, as it resonated with its intended audience. MASUIZUMI’s immediate success cemented its place as the company’s flagship brand, a testament to Masuda’s vision and enduring legacy.