In 1893, Kamejiro Masuda founded his sake company in Asahikawa, Hokkaido. Twelve years later, he relocated the company to his hometown of Iwase, Toyama. Masuda then established MASUIZUMI, a name signifying “A Spring Full of Happiness.”

Targeting Geishas at a nearby port, the name proved to be a stroke of genius, as it resonated with its intended audience. MASUIZUMI’s immediate success cemented its place as the company’s flagship brand, a testament to Masuda’s vision and enduring legacy.

OBOROOBORO transports you to a serene moonlit night. Its ethereal taste is as delicate as a wisp of cloud, leaving you with a sense of peaceful tranquility. These versatile sakes complement a variety of dishes, allowing the subtler flavours to shine through.

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